Active Trader
Any trader enrolled in the Discentra coaching cohort during the billing period, regardless of whether a call was triggered.
What is an active trader in Discentra's framework? An active trader is any trader enrolled in the coaching cohort during the billing period, regardless of whether a call was triggered that month. This enrollment-based definition ensures continuous monitoring from the first trade. Tier pricing scales from $4/trader (Pilot, 50-150 traders) to $18-24/trader (Enterprise, 2,000+ traders).
In Discentra's framework, an active trader is any trader enrolled in the coaching cohort during the billing period, regardless of whether a call was triggered that month. This definition is broader than the industry standard, which often counts only traders who placed a trade within a given period.
The distinction matters for two reasons. First, Discentra's behavioural engine monitors enrolled traders at all times, not only when they trade. A trader who goes quiet for two weeks and then re-enters the market with an aggressive position needs monitoring from the first trade back, not after a re-enrollment process. Continuous enrollment means continuous protection.
Second, the definition simplifies billing and removes ambiguity from contracts. Institutions know their per-trader cost the moment they enroll a cohort. There are no billing disputes over whether a trader "counted" in a given month based on activity thresholds. The trader is in the cohort or they are not. This clarity is important for procurement teams at financial institutions who need predictable cost structures.
Active trader counts determine tier pricing. Pilot tier covers 50 to 150 active traders. Standard covers up to 500. Advanced covers up to 1,500. Enterprise covers 2,000 and above, with volume discounts at higher tiers. Additional traders within a tier are added at the same per-trader rate. Moving to higher call or SMS frequency caps requires upgrading to the next tier. Coaching, not financial advice.
Why It Matters
The active trader definition is a commercial term, but it reflects a product philosophy: behavioural coaching works best as a continuous layer, not an on-demand service. Traders who know they have coaching available change their behaviour from the start. The psychological safety of knowing someone is watching reduces the intensity of tilt episodes before they begin.
For prop firms, brokers, and crypto exchanges, the enrollment-based definition means the value of Discentra scales with the size of the cohort, not the number of interventions triggered. A month with fewer calls is not a month with less value. It may be a month where the coaching layer reduced the frequency of triggers. The metric that matters is retention rate, not call count.