250+ prop firms. Identical rules.
The one that coaches its traders keeps them.
~75% of funded traders quit within 90 days. Tilt, revenge trading, and emotional spirals nobody catches in time. Your rules are fine. Your retention is the problem.
The commoditisation problem
Your traders are not failing because of your platform. They are tilting. That is a coaching problem, not a rules problem.
~75%
of traders quit in 90 days
Your CAC burns before traders reach profitability. Every lost evaluation is money and potential walking out the door.
$200-$2K
acquisition cost per trader
Influencer deals, paid ads, affiliate commissions. All wasted when tilt pushes a funded trader to breach on a Tuesday afternoon.
250+
firms with identical rules
Same max drawdown. Same profit targets. Same evaluation structure. When everyone looks the same, the firm that coaches wins.
How Discentra works for prop firms
From trade event to coaching call in under 5 seconds. Coaching, not financial advice.
Detect
Your platform sends trade events via REST API. The behavioural engine checks for tilt, revenge trades, loss streaks, and position overloads in under 100ms.
Call
When a trigger fires, Discentra places an AI voice call to the trader within 5 seconds. Not an SMS. Not a notification. A phone call.
Coach
The AI coach talks the trader through what is happening. Acknowledges the emotion. Reframes the situation. Guides them back to their trading plan. Four minutes, on average.
Retain
The trader stays. Completes the evaluation. Gets funded. Keeps trading. Your churn drops, your payout ratio improves, and you have the data to prove it.
What this means for your firm
The first firm that coaches its traders owns the narrative. The rest are copying.
Payout ratio improvement
Traders who stay longer trade more consistently. Consistent traders pass evaluations. Passed evaluations mean payouts, and payouts drive word-of-mouth.
Marketing differentiator
"We coach our traders" is a story nobody else can tell. White-label Discentra as your own innovation. Your brand, your voice, your competitive moat.
10-25% churn reduction
Measurable in one quarter. You scope the pilot at 50-150 traders with success criteria you define upfront. Real data, not a pitch deck.
Voice cuts through
Phone calls get answered when SMS and in-app notifications get dismissed. A ringing phone signals urgency at the moment a trader needs coaching.
Regulatory positioning
"We actively support trader welfare" is the narrative regulators want to hear. Discentra coaches. It does not advise, block trades, or recommend positions.
Every client starts with a Pilot
90 days. 50-150 traders. Prove the ROI, then scale to:
Standard Tier
Pilot first: $4,500 build, $1,500/mo, $4/trader, 50-150 traders, 90 days. 50% upfront, 50% at completion. Minimum 8% churn reduction target (15% stretch).
Get in TouchBuilt for regulated environments
Discentra coaches. It does not advise, block trades, or recommend positions.
ICO Registered
ZC108503
GDPR Compliant
DPIA and ROPA complete
Coaching, not advice
No trade recommendations, no price predictions
Consent required
Before any call, SMS, or recording
AES-256-GCM
Encrypted recordings, 90-day retention
Crisis escalation
Automatic handoff to your designated contact
Your traders are tilting right now. Let's fix that.
We'll build the ROI model for your firm and show you exactly what a 90-day pilot looks like.