250+ prop firms, by our own count.
Be the one that coaches its traders.
~75% of traders quit within 90 days. How many of yours showed tilt or revenge trading before they left? Your own trade data can tell you.
Why do prop firms lose funded traders?
When a trader tilts and abandons their plan mid-session, that is a coaching problem, not a rules problem. Our trader retention software is built for that moment.
~75%
of traders quit in 90 days
Every lost evaluation is money and potential walking out the door.
$200-$2K
acquisition cost per trader (our working range)
Influencer deals, paid ads, affiliate commissions. All of it lost if a funded trader breaches on one bad Tuesday afternoon and leaves.
250+
prop firms, by our own count
Put your drawdown limits, profit targets and evaluation steps beside those of the firms your traders also look at. Coaching is a difference you can add.
How is Discentra built to reduce prop firm trader churn?
From trade event to coaching call in under 5 seconds. Coaching, not financial advice.
Detect
Your platform sends trade events via REST API. The behavioural engine checks for tilt, revenge trades, loss streaks, and position overloads, with each check designed to run in under 100ms.
Call
For confirmed tilt or revenge trading, Discentra places an AI voice call to the trader within 5 seconds. A phone call, not a notification.
Coach
The AI coach talks the trader through what is happening. Acknowledges the emotion. Reframes the situation. Guides them back to their trading plan. Calls are planned to last about 4 minutes.
Retain
The aim is a trader who stays, passes the evaluation, gets funded and keeps trading. Every intervention is logged, so you can see what each trader did next.
What can prop firms gain from Discentra?
What a coaching layer can add, and how to check it.
Payout ratio
Check your own data: do traders who stay past 90 days pass evaluations and reach payouts more often? If they do, keeping more of them is worth testing.
Marketing differentiator
"We coach our traders" becomes a story you can tell. Every call names your firm in its opening line, and the dashboards carry your logo.
Results you can check
A pilot runs on 50 to 150 of your traders for 90 days, judged on a success test set out in a written plan before go-live and measured in your data.
Why a phone call
A phone call signals urgency, so we expect traders to pick up more often than they open a text. A pilot measures the answer rate among your traders.
Regulatory positioning
Discentra supports trader welfare without giving advice or blocking trades. It coaches. It does not advise, recommend positions, or predict prices.
How much does Discentra cost for prop firms?
The first step we offer is a $2,000 Behavioural Diagnostic on your own data. Every deployment starts with a 90-day Pilot of 50 to 150 traders, then scales. Here is what each tier costs.
| Plan | Pilot | Standard |
|---|---|---|
| Build fee | $4,500 | $9,500 |
| Payment schedule | 50% / 50% | 30% / 40% / 30% |
| Monthly retainer | $1,500/mo | $3,500/mo |
| Per active trader | $4/mo (up to 150) | $12/mo (up to 500) |
| Intervention calls | 6 per trader/mo | 8 per trader/mo |
| SMS alerts | 15 per trader/mo | 25 per trader/mo |
| Minimum term | 90-day test + review | 12 months |
The Pilot runs 90 days, judged on a success test set out in a written plan before go-live. Its build fee is paid 50% when the statement of work is signed and 50% at go-live. Advanced and Enterprise tiers are available as you scale. Coaching, not financial advice.
Get in TouchCompliance and data protection
Discentra coaches. It does not advise, block trades, or recommend positions.
ICO Registered
ZC108503
UK GDPR
Assessed against it: DPIA and processing records complete
Coaching, not advice
No trade recommendations, no price predictions
Consent required
Before any call, SMS, or recording
AES-256-GCM
Our copy of each recording encrypted, 90-day default retention
Crisis escalation
Automatic handoff to your designated contact
Frequently asked questions
Yes. Discentra is a B2B AI voice coaching platform built for prop trading firms. It detects behavioural triggers like tilt and revenge trading in real time, then places a coaching call to the trader within 5 seconds. Coaching, not financial advice.
It aims to reach the trader before the next trade, inside the 4-minute window we design for. When the behavioural engine confirms tilt or revenge trading, the AI coach calls the trader within 5 seconds and guides them back to their own plan. The pilot's success test is set out in a written plan before go-live, and the results come from your own data.
The first step we offer is a Behavioural Diagnostic on a group of your own traders: $2,000, fixed, delivered as a written report and a call. It looks at how often the warning signs show up in that group, what those traders did next, and whether they left sooner. We agree the group and the time period with you first. Every deployment starts with a 90-day Pilot: a $4,500 build fee, $1,500 per month, and $4 per active trader for 50 to 150 traders. After the Pilot, the Standard tier is a $9,500 build fee, $3,500 per month, and $12 per active trader up to 500. Advanced and Enterprise tiers follow as you grow.
No. Discentra is performance coaching, closer to a sports psychologist for traders. It never recommends trades, predicts prices, suggests position sizes, or times entries. Coaching, not financial advice.
Your platform sends trade events to Discentra over a REST API. No changes to your trading platform and no changes to your rules. Go-live timing is set in the pilot's statement of work, and the 90-day pilot runs from go-live.
Processing each trade event is designed to take under 1 second, and the trader's phone rings within 5 seconds of a trigger. The aim is a call that comes before the next trade.
Traders can opt out at any time, and consent is required before any call, SMS, or recording.
Deeper reading for prop firm operators
- Reduce trader churn: adding the behavioural layer to a retention stack
- What trader retention software actually is (and what it misses)
- Tilt: calling the trader before the next trade
- What prop firm reviews show, and what they can't
- The prop firm trader retention playbook
- Vs trading journals: why retrospective analysis misses the moment
Which of your traders tilted this week? Let's find out.
We'll build the ROI model for your firm and show you exactly what a 90-day pilot looks like.