~75% of traders quit in 90 days.
Discentra calls them before they do.
AI voice coaching that reaches your traders within 5 seconds of tilt.
Not financial advice. The intervention they never got.
Discentra Coach
AI voice coaching call...
0:00
Why traders really quit
Discentra is a B2B AI voice coaching platform for prop trading firms, brokers, and crypto exchanges. It detects behavioural triggers like tilt, revenge trading, and overleveraging in real time, then places an automated coaching call to the trader within seconds. Performance coaching, not financial advice.
Tighter spreads. Didn't work.
Loyalty programs. Didn't work.
More education. Didn't work.
The problem was never your platform.
Nobody picks up the phone.
Detect. Call. Coach.
Three steps between a trader tilting and getting the call that keeps them in the game.
Detect
<100ms
Tilt, revenge trading, overleveraging. Six behavioural triggers monitored in real time.
Call
<5 seconds
AI coaching call placed automatically. Your trader's phone rings before the next bad trade.
Coach
4 min avg
Performance coaching matched to the moment. Four AI personas. Never financial advice.
What your trader hears
“I noticed your trading pattern changed in the last 10 minutes. Five trades in quick succession after a loss. Let’s talk about what’s happening.”
Not financial advice. Performance coaching, like a sports psychologist calling a player mid-game.
The AI coaches. The trader decides.
Built for the institutions losing traders
Three segments. One problem. Nobody picks up the phone.
3 trades in 4 minutes after a loss. Your tilt score just moved to amber. Take a breath.
Prop Firms
93% fail before payout. None get a call.
Tilt detected. Calling trader...
Brokers
Same churn slide every quarter. Nobody's solving it.
Tilt Score
Intervention triggered
Exchanges
One churned whale = one lost quarterly budget.
Designed for FCA-regulated brokers, funded-account prop firms, and tier-2 crypto exchanges
Institution after institution had the same blind spot. They spend thousands acquiring traders and nothing keeping them.
Deinde Alubankudi
Founder, Discentra
30+
Conversations
3
Market segments
1
Blind spot
What’s churn actually costing you?
Enter your numbers and see the cost of inaction.
Built for speed
The numbers behind the call.
<5s
Trigger to call
<100ms
Engine detection
6
Behavioural triggers
3
Segments served
What institutions ask us most
And what we tell them.
90-day pilot with co-created success criteria. If the numbers don't move, the conversation is over.
REST API integration. No changes to your trading platform. Most clients are live within the pilot period.
No. Performance coaching, like a sports psychologist for traders. We don't recommend trades, predict prices, or manage positions.
AES-256 encryption. DPA signed before any data transmits. GDPR erasure within 30 days.
They can, at any time. But traders receiving coaching calls at the moment of tilt are significantly more likely to pause and reflect.
No. Coaching, not control. The trader always decides.
Every high-stakes profession has
real-time coaching. Except trading.
A surgeon gets peer support mid-operation. A pilot has crew resource management on every flight. An athlete has a psychologist on the sideline.
A trader tilting at 2am? Nobody.
Evidence
The science behind the call
Discentra is not a hunch. The behavioural patterns it intervenes on are documented in peer-reviewed research and regulatory data.
74-89%
of retail accounts lose money
ESMA, 2018
~75%
of retail traders quit in 90 days
Industry data
4 min
from trigger to next bad trade
Behavioural window
25-95%
profit lift from a 5-point retention gain
HBR, 2014
74-89% of retail accounts typically lose money on their investments, with average losses per client ranging from €1,600 to €29,000.
The base rate is documented. Most retail accounts lose money. Most accounts also leave.
A trader's cortisol rises with both the variance of his trading results and the volatility of the market.
Tilt is not a metaphor. Cortisol elevates measurably during volatile sessions.
Financial risk preferences shift, and do so substantially.
Cambridge raised cortisol in volunteers to trader-floor levels. Risk-taking changed.
Increasing customer retention rates by 5% increases profits by 25% to 95%.
Retention math is not a soft initiative. It is the highest-return line item in the budget.
Sources & full citations
- Coates, J. M. and Herbert, J. (2008). Endogenous steroids and financial risk taking on a London trading floor. Proceedings of the National Academy of Sciences, 105(16), 6167-6172. pnas.org/doi/abs/10.1073/pnas.0704025105
- Kandasamy, N., Hardy, B., Page, L., Schaffner, M., Graggaber, J., Powlson, A. S., Fletcher, P. C., Gurnell, M. and Coates, J. (2014). Cortisol shifts financial risk preferences. Proceedings of the National Academy of Sciences, 111(9), 3608-3613. pnas.org/doi/10.1073/pnas.1317908111
- ESMA (2018). ESMA agrees to prohibit binary options and restrict CFDs to protect retail investors. Press release, 27 March 2018. esma.europa.eu
- Reichheld, F. (2014). The Value of Keeping the Right Customers. Harvard Business Review, 29 October 2014. hbr.org/2014/10/the-value-of-keeping-the-right-customers
Discentra is a behavioural coaching platform for financial institutions. Coaching, not financial advice.
Your traders aren't getting this call. Yet.
We'll come prepared with your numbers.