Cookie Policy

This Cookie Policy explains how Discentra Ltd ('Company', 'we', 'us', or 'our') uses cookies and similar technologies when you visit our website at https://discentra.ai (the 'Site'). It explains what these technologies are, why we use them, and your rights to control our use of them.

This policy should be read alongside our Privacy Policy and our Terms of Service.

Cookies are small text files that are placed on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.

Cookies set by the website owner are called 'first-party cookies'. Cookies set by parties other than the website owner are called 'third-party cookies'. Third-party cookies enable features or functionality provided by external services (such as analytics or embedded content).

We use the following technologies on our Site:

1. Local Storage

Local storage is similar to cookies but allows websites to store larger amounts of data locally on your device. We use local storage for the following purposes:

The theme and cookie-choice entries are strictly necessary: they store only 'light' or 'dark', and 'accepted' or 'rejected'. None of these entries holds your name or contact details.

2. Third-Party Embeds

Our Get in Touch and calculator pages include an embedded calendar from Cal.com to allow you to book a discovery call. When this calendar loads, Cal.com may set its own cookies in accordance with its privacy policy. These cookies are set by Cal.com, not by us, and are necessary for the booking functionality to work. You can review Cal.com's privacy policy at https://cal.com/privacy.

3. Analytics

We use PostHog for website analytics to understand how visitors use our Site. PostHog is a privacy-focused analytics platform. PostHog may use cookies or similar technologies to:

• Count visitors and page views
• Understand which pages are most popular
• Track how visitors navigate through the Site
• Measure the effectiveness of our content
• Record sessions, with anything typed into forms masked (recordings are kept for 30 days)
• Link your visits to the details you give us when you send them through one of our forms

PostHog data is processed in the EU (eu.i.posthog.com). PostHog processes it on our behalf as our analytics provider. You can review PostHog's privacy policy at https://posthog.com/privacy.

4. Form Services

Our contact form, churn calculator form and 60-Second Churn Audit are connected to HubSpot CRM to process enquiries and capture leads. When you submit your email address and company name through any of them, the data is sent to HubSpot for storage and processing. You can review HubSpot's privacy policy at https://legal.hubspot.com/privacy-policy.

5. Marketing & Conversion Tracking

We do not currently use advertising or conversion-tracking technologies on our Site. From 15 May 2026 until 15 September 2026, for visitors located in the United States only, our Site loaded the Meta Pixel from Meta Platforms, Inc. ("Meta"), with our connection to the Meta Conversions API also switched on, to measure our paid advertising on Facebook and Instagram. Visitors from anywhere else were blocked at our edge network, and no data about them was sent to Meta. Both technologies have been switched off since 15 September 2026.

The Pixel and Conversions API were set up to send Meta: hashed email (SHA-256) and hashed phone number (SHA-256) from form submissions, IP address, user agent, page URL, Meta's own browser and click identifiers (the _fbp and _fbc cookies), and event details such as the event name, event ID and timestamp. We never sent trader data. Meta retains conversion-event data for 180 days for advertising-attribution windows and up to 24 months for event-match data used in Custom Audience matching. We retain no separate copy of this data. Our lawful basis for this processing was legitimate interest (UK GDPR and EU GDPR Article 6(1)(f)): measuring the effectiveness of our paid advertising.

If you visited from the United States during that period, you can manage what Meta holds through Meta's Off-Facebook activity controls and Meta's ad preferences. You can review Meta's privacy policy at https://www.facebook.com/privacy/policy/.

Our Site uses local storage as described above. Third-party services may set their own cookies: PostHog, if you accept analytics cookies in our banner, and Cal.com, when its booking calendar loads. These are functional and analytical cookies, not marketing cookies.

You can control and manage cookies in the following ways:

Browser Settings

Most web browsers allow you to control cookies through their settings. You can usually find these in the 'Options' or 'Preferences' menu of your browser. The following links may help:

• Chrome
• Firefox
• Safari
• Edge

Local Storage

You can clear local storage through your browser's developer tools or by clearing your browsing data. Clearing local storage will reset your theme preference to the default and show the cookie banner again.

Consent Banner

A cookie consent banner offers Accept and Reject options, and analytics cookies are set only if you accept. The banner is not shown on our anonymous survey at /pulse, where analytics run without cookies or stored identifiers.

Some browsers include a 'Do Not Track' (DNT) signal. There is no industry standard for how websites should respond to it, and we do not currently act on it. The control that does apply is the cookie banner: analytics cookies are set only after you accept them, whatever your browser's DNT setting. If a DNT standard is established, we will review this policy.

We may update this Cookie Policy from time to time to reflect changes in the technologies we use or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the updated policy on this page with a revised 'Last updated' date.

If you have questions about our use of cookies or other technologies, please contact us at: