Broker traders are not failing.
They are tilting. That is fixable.
10-15% monthly churn on $200-$2,000 CAC. Your account managers cannot call 5,000 traders. Discentra can.
The retention problem at scale
~75% of retail traders quit within 90 days. Emotional decisions nobody intervenes on. Your platform is fine. The support gap is the problem.
10-15%
monthly churn rate
That is not leakage. That is structural loss. Every month, one in ten traders walks away and takes their lifetime value with them.
$200-$2K
wasted per churned trader
Acquisition cost, onboarding time, compliance processing. All burned when a trader quits after one bad week of emotional decisions.
1:200+
AM-to-trader ratio
Your account managers are stretched across hundreds of traders. They cannot call the one who just lost 40% in an hour.
How Discentra works for brokers
Scale personalised support beyond what human account managers can deliver. Coaching, not financial advice.
Monitor
Discentra connects to your trading platform via REST API or CSV batch. It monitors behavioural patterns across your entire trader base in real time.
Detect
The behavioural engine identifies tilt, revenge trading, loss streaks, and position overloads. Under 100ms processing. No human lag.
Intervene
An AI voice call reaches the trader within 5 seconds of the trigger. SMS alerts handle lower-severity warnings. The right channel for the right moment.
Retain
The trader stays active. Your churn drops. Your board sees the numbers in one dashboard: every intervention and its outcome.
The numbers your board wants to see
Measurable churn reduction in 90 days. Not a promise. A structured pilot with success criteria you define.
$1.08M saved per year
At 15% churn reduction across 5,000 traders with $1,440 average LTV. That is a conservative model. We will build the exact calculation for your numbers.
Board-ready retention metrics
Discentra logs every intervention: trigger type, call duration, trader outcome, churn impact. One dashboard your board can read in five minutes.
FCA Consumer Duty alignment
"We proactively support traders experiencing behavioural difficulty." That is exactly the language Consumer Duty requires. Discentra gives you the evidence.
3-8x ROI in Year 1
At $12/trader/month, Discentra costs a fraction of a single account manager. It scales to thousands of traders without adding headcount.
Scale beyond human AMs
A human AM handles 200 traders at best. Discentra handles your entire trader base at once. No missed calls, no off-hours gaps, no human bottleneck.
Every client starts with a Pilot
90 days. 50-150 traders. Prove the ROI, then scale to:
Standard Tier
Pilot first: $4,500 build, $1,500/mo, $4/trader, 50-150 traders, 90 days. 50% upfront, 50% at completion. Minimum 8% churn reduction target (15% stretch).
Get in TouchYour compliance team will love this
Built for regulated environments from day one. Designed for review under FCA, ASIC, and MiFID II.
ICO Registered
ZC108503
GDPR Compliant
DPIA and ROPA complete
FCA Consumer Duty
Proactive trader welfare, evidence-backed
Coaching, not advice
No trade recommendations, no price predictions
AES-256-GCM
Encrypted recordings, 90-day default retention
DPA required
Signed before any data transmission
$1.08M in retained revenue. Let's build the model for your firm.
We'll show you the exact ROI with your trader count and churn rate.