Broker traders are not failing.
They are tilting. That is fixable.
10-15% monthly churn on $200-$2,000 CAC. Your account managers cannot call 5,000 traders. Discentra can.
Why do brokers lose retail traders?
~75% of retail traders quit within 90 days. Emotional decisions nobody intervenes on. Your platform is fine. The support gap is the problem.
10-15%
monthly churn rate
That is not leakage. That is structural loss. Every month, one in ten traders walks away and takes their lifetime value with them.
$200-$2K
wasted per churned trader
Acquisition cost, onboarding time, compliance processing. All burned when a trader quits after one bad week of emotional decisions.
1:200+
AM-to-trader ratio
Your account managers are stretched across hundreds of traders. They cannot call the one who just lost 40% in an hour.
How does Discentra reduce broker trader churn?
Scale personalised support beyond what human account managers can deliver. Coaching, not financial advice.
Monitor
Discentra connects to your trading platform via REST API or CSV batch. It monitors behavioural patterns across your entire trader base in real time.
Detect
The behavioural engine identifies tilt, revenge trading, loss streaks, and position overloads. Under 100ms processing. No human lag.
Intervene
An AI voice call reaches the trader within 5 seconds of the trigger. SMS alerts handle lower-severity warnings. The right channel for the right moment.
Retain
The trader stays active. Your churn drops. Your board sees the numbers in one dashboard: every intervention and its outcome.
What ROI do brokers get from Discentra?
Measurable churn reduction in 90 days. Not a promise. A structured pilot with success criteria you define.
$1.08M/yr modelled saving
A conservative model: 15% churn reduction across 5,000 traders at $1,440 average LTV. Pre-revenue projection, not a measured result. We will build the exact calculation for your numbers.
Board-ready retention metrics
Discentra logs every intervention: trigger type, call duration, trader outcome, churn impact. One dashboard your board can read in five minutes.
FCA Consumer Duty alignment
"We proactively support traders experiencing behavioural difficulty." That is exactly the language Consumer Duty requires. Discentra gives you the evidence.
3-8x ROI in Year 1 (modelled)
At $12/trader/month, Discentra costs a fraction of a single account manager. It scales to thousands of traders without adding headcount. The ROI range is a model, not a measured outcome.
Scale beyond human AMs
A human AM handles 200 traders at best. Discentra handles your entire trader base at once. No missed calls, no off-hours gaps, no human bottleneck.
How much does Discentra cost for brokers?
Every engagement starts with a 90-day Pilot of 50 to 150 traders, then scales. Here is what each tier costs.
| Plan | Pilot | Standard |
|---|---|---|
| Build fee | $4,500 | $9,500 |
| Payment schedule | 50% / 50% | 30% / 40% / 30% |
| Monthly retainer | $1,500/mo | $3,500/mo |
| Per active trader | $4/mo (up to 150) | $12/mo (up to 500) |
| Intervention calls | 6 per trader/mo | 8 per trader/mo |
| SMS alerts | 15 per trader/mo | 25 per trader/mo |
| Minimum term | 90 days | 12 months |
The Pilot runs 90 days with a minimum 8% churn-reduction target (15% stretch), 50% upfront and 50% at completion. Advanced and Enterprise tiers are available for larger books. Coaching, not financial advice.
Get in TouchIs Discentra compliant for regulated brokers?
Built for regulated environments from day one. Designed for review under FCA, ASIC, and MiFID II.
ICO Registered
ZC108503
GDPR Compliant
DPIA and ROPA complete
FCA Consumer Duty
Proactive trader welfare, evidence-backed
Coaching, not advice
No trade recommendations, no price predictions
AES-256-GCM
Encrypted recordings, 90-day default retention
DPA required
Signed before any data transmission
Frequently asked questions
Yes. Discentra is a B2B AI voice coaching platform for retail brokers. It monitors behavioural triggers like tilt and revenge trading across your whole trader base in real time, then places a coaching call to the trader within 5 seconds. Coaching, not financial advice.
It intervenes inside the 4-minute window between a trigger and the next trade. When the behavioural engine detects tilt, a loss streak, or an oversized position, the AI coach calls the trader and guides them back to their plan before they quit. Brokers define the target reduction upfront and measure it across the 90-day pilot.
Yes. A human account manager covers about 200 traders at best. Discentra monitors your entire book at once and calls within 5 seconds of a trigger, with no off-hours gaps and no added headcount.
Every engagement starts with a 90-day Pilot: a $4,500 build fee, $1,500 per month, and $4 per active trader for 50 to 150 traders. Brokers that prove the ROI scale to the Standard tier at a $9,500 build fee, $3,500 per month, and $12 per active trader up to 500. Advanced and Enterprise tiers follow for larger books.
It gives you evidence of proactive support for traders in behavioural difficulty, logged per intervention with trigger, outcome, and timing. That maps to the proactive-support expectations of Consumer Duty. Coaching, not financial advice.
No. Discentra is performance coaching, closer to a sports psychologist for traders. It never recommends trades, predicts prices, suggests position sizes, or times entries. Coaching, not financial advice.
$1.08M in retained revenue. Let's build the model for your firm.
We'll show you the exact ROI with your trader count and churn rate.