Four numbers. Thirty seconds. See what trader churn is really costing you.
Industry average: 8 to 15% by segment
$200 to $2,000 typical
$1,200 to $3,500 typical for retail brokers
Enter your numbers above to see results
Traders don't leave because of your platform. They leave because of emotional mistakes. Tilt, revenge trading, overleveraging. And no one intervenes. Discentra does. Within 5 seconds.
The calculator runs a compound churn model on four inputs. It takes your active trader count, your monthly churn rate, your acquisition cost per trader, and an estimated lifetime value, then compounds the monthly rate over twelve months:
Annual traders lost = active traders × (1 − (1 − monthly churn)12). Compounding matters: at 12% monthly churn that is 78% of your book in a year, where a naive ×12 would claim an impossible 144%. Multiply lost traders by acquisition cost for wasted spend, add lost lifetime value for the full figure.
The default benchmarks come from published industry ranges, not proprietary figures: monthly churn of 8% to 15%, acquisition cost of $200 to $2,000 per trader, and lifetime value between $1,200 and $3,500. Your own cohort numbers will be sharper. The saving line models what a behavioural intervention recovers at a given churn reduction, because most trader churn is behavioural rather than operational. Coaching, not financial advice.
The calculator compounds your monthly churn rate over twelve months to get traders lost per year: active traders multiplied by one minus the twelfth power of the monthly survival rate. Compounding is the honest method. At 12% monthly churn it gives 78% of your book lost in a year, where a naive multiply-by-twelve would claim an impossible 144%. Lost traders are then multiplied by your acquisition cost for the wasted-acquisition figure, and the lifetime value those traders would have produced is added on top.
Monthly churn at brokerages and prop firms runs roughly 8% to 15% depending on segment and geography. The headline figure most firms cite is that ~75% of retail traders quit within 90 days. No single regulator publishes a churn rate, so the right number to use is your own cohort data when you have it.
Customer acquisition cost runs $200 to $2,000 per trader across influencer deals, paid ads, affiliate commissions, and free trials, depending on channel and market. Average trader lifetime value sits between $1,200 and $3,500. A trader who quits inside the first 90 days delivers only a fraction of that lifetime value, so the acquisition spend is mostly wasted.
Most trader churn is behavioural: tilt, revenge trading, and overleveraging that a real-time intervention can interrupt. A pilot's success criterion is a minimum 8% churn reduction, with 15% as the target. The calculator also models a 25% upside scenario so you can see the range. Coaching, not financial advice.