# 250+ prop firms. Identical rules. The one that coaches its traders keeps them.

> For Proprietary Trading Firms. ~75% of funded traders quit within 90 days. Tilt, revenge trading, and emotional spirals nobody catches in time. Your rules are fine. Your retention is the problem.

## The commoditisation problem

Your traders are not failing because of your platform. They are tilting. That is a coaching problem, not a rules problem.

**~75% of traders quit in 90 days.** Your CAC burns before traders reach profitability. Every lost evaluation is money and potential walking out the door.

**$200-$2K acquisition cost per trader.** Influencer deals, paid ads, affiliate commissions. All wasted when tilt pushes a funded trader to breach on a Tuesday afternoon.

**250+ firms with identical rules.** Same max drawdown. Same profit targets. Same evaluation structure. When everyone looks the same, the firm that coaches wins.

## How Discentra works for prop firms

From trade event to coaching call in under 5 seconds. Coaching, not financial advice.

**01. Detect.** Your platform sends trade events via REST API. The behavioural engine checks for tilt, revenge trades, loss streaks, and position overloads in under 100ms.

**02. Call.** When a trigger fires, Discentra places an AI voice call to the trader within 5 seconds. Not an SMS. Not a notification. A phone call.

**03. Coach.** The AI coach talks the trader through what is happening. Acknowledges the emotion. Reframes the situation. Guides them back to their trading plan. Four minutes, on average.

**04. Retain.** The trader stays. Completes the evaluation. Gets funded. Keeps trading. Your churn drops, your payout ratio improves, and you have the data to prove it.

## What this means for your firm

The first firm that coaches its traders owns the narrative. The rest are copying.

**Payout ratio improvement.** Traders who stay longer trade more consistently. Consistent traders pass evaluations. Passed evaluations mean payouts, and payouts drive word-of-mouth.

**Marketing differentiator.** "We coach our traders" is a story nobody else can tell. White-label Discentra as your own innovation. Your brand, your voice, your competitive moat.

**10-25% churn reduction.** Measurable in one quarter. You scope the pilot at 50-150 traders with success criteria you define upfront. Real data, not a pitch deck.

**Voice cuts through.** Phone calls get answered when SMS and in-app notifications get dismissed. A ringing phone signals urgency at the moment a trader needs coaching.

**Regulatory positioning.** "We actively support trader welfare" is the narrative regulators want to hear. Discentra coaches. It does not advise, block trades, or recommend positions.

## Every client starts with a Pilot

90 days. 50-150 traders. Prove the ROI, then scale to:

### Standard Tier

**$9,500 one-time build fee.**

| Item | Detail |
|---|---|
| Monthly retainer | $3,500/mo |
| Per active trader | $12/mo (up to 500) |
| Intervention calls | 8 per trader/mo |
| SMS alerts | 25 per trader/mo |
| Minimum commitment | 12 months |

Pilot first: $4,500 build, $1,500/mo, $4/trader, 50-150 traders, 90 days. 50% upfront, 50% at completion. Minimum 8% churn reduction target (15% stretch).

Voice baseline: $0.14/min conservative. SMS: $0.01/msg.

## Built for regulated environments

Discentra coaches. It does not advise, block trades, or recommend positions.

| Field | Detail |
|---|---|
| ICO Registered | ZC108503 |
| GDPR Compliant | DPIA and ROPA complete |
| Coaching, not advice | No trade recommendations, no price predictions |
| Consent required | Before any call, SMS, or recording |
| AES-256-GCM | Encrypted recordings, 90-day retention |
| Crisis escalation | Automatic handoff to your designated contact |

## Related links

- [Reduce trader churn: the behavioural layer most retention stacks miss](https://discentra.ai/use-cases/reduce-trader-churn)
- [Prevent tilt inside the 4-minute window](https://discentra.ai/use-cases/prevent-tilt)
- [What 3,000 prop firm reviews reveal about churn](https://discentra.ai/blog/what-3000-reviews-reveal-about-prop-firm-churn)
- [The prop firm trader retention playbook](https://discentra.ai/blog/prop-firm-trader-retention-playbook)
- [Vs trading journals: why retrospective analysis misses the moment](https://discentra.ai/compare/trading-journals)
- [Get in touch](https://discentra.ai/get-in-touch)
- [See how it works](https://discentra.ai/how-it-works)
- [Calculate your churn cost](https://discentra.ai/calculator)

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