# 250+ prop firms. Identical rules. The one that coaches its traders keeps them.

> For Proprietary Trading Firms. ~75% of funded traders quit within 90 days. Tilt, revenge trading, and emotional spirals nobody catches in time. Your rules are fine. Your retention is the problem.

## Why do prop firms lose funded traders?

Your traders are not failing because of your platform. They are tilting. That is a coaching problem, not a rules problem. It is also the gap most [trader retention software](https://discentra.ai/trader-retention-software) was never built to close.

**~75% of traders quit in 90 days.** Your CAC burns before traders reach profitability. Every lost evaluation is money and potential walking out the door.

**$200-$2K acquisition cost per trader.** Influencer deals, paid ads, affiliate commissions. All wasted when tilt pushes a funded trader to breach on a Tuesday afternoon.

**250+ firms with identical rules.** Same max drawdown. Same profit targets. Same evaluation structure. When everyone looks the same, the firm that coaches wins.

## How does Discentra reduce prop firm trader churn?

From trade event to coaching call in under 5 seconds. Coaching, not financial advice.

**01. Detect.** Your platform sends trade events via REST API. The behavioural engine checks for tilt, revenge trades, loss streaks, and position overloads in under 100ms.

**02. Call.** When a trigger fires, Discentra places an AI voice call to the trader within 5 seconds. Not an SMS. Not a notification. A phone call.

**03. Coach.** The AI coach talks the trader through what is happening. Acknowledges the emotion. Reframes the situation. Guides them back to their trading plan. Four minutes, on average.

**04. Retain.** The trader stays. Completes the evaluation. Gets funded. Keeps trading. Your churn drops, your payout ratio improves, and you have the data to prove it.

## What do prop firms gain from Discentra?

The first firm that coaches its traders owns the narrative. The rest are copying.

**Payout ratio improvement.** Traders who stay longer trade more consistently. Consistent traders pass evaluations. Passed evaluations mean payouts, and payouts drive word-of-mouth.

**Marketing differentiator.** "We coach our traders" is a story nobody else can tell. White-label Discentra as your own innovation. Your brand, your voice, your competitive moat.

**Churn reduction you can measure.** You scope the pilot at 50-150 traders with success criteria you define upfront, measured against your baseline over 90 days. Real data, not a pitch deck.

**Voice cuts through.** Phone calls get answered when SMS and in-app notifications get dismissed. A ringing phone signals urgency at the moment a trader needs coaching.

**Regulatory positioning.** Discentra supports trader welfare without giving advice or blocking trades. It coaches. It does not advise, recommend positions, or predict prices.

## How much does Discentra cost for prop firms?

Every engagement starts with a 90-day Pilot of 50 to 150 traders, then scales. Here is what each tier costs.

| Plan | Pilot | Standard |
|---|---|---|
| Build fee | $4,500 | $9,500 |
| Payment schedule | 50% / 50% | 30% / 40% / 30% |
| Monthly retainer | $1,500/mo | $3,500/mo |
| Per active trader | $4/mo (up to 150) | $12/mo (up to 500) |
| Intervention calls | 6 per trader/mo | 8 per trader/mo |
| SMS alerts | 15 per trader/mo | 25 per trader/mo |
| Minimum term | 90 days | 12 months |

The Pilot runs 90 days with a minimum 8% churn-reduction target (15% stretch), 50% upfront and 50% at completion. Advanced and Enterprise tiers are available as you scale. Coaching, not financial advice.

## Is Discentra compliant for regulated prop firms?

Discentra coaches. It does not advise, block trades, or recommend positions.

| Field | Detail |
|---|---|
| ICO Registered | ZC108503 |
| GDPR Compliant | DPIA and ROPA complete |
| Coaching, not advice | No trade recommendations, no price predictions |
| Consent required | Before any call, SMS, or recording |
| AES-256-GCM | Encrypted recordings, 90-day retention |
| Crisis escalation | Automatic handoff to your designated contact |

## Frequently asked questions

**Is Discentra AI coaching software for prop trading firms?** Yes. Discentra is a B2B AI voice coaching platform built for prop trading firms. It detects behavioural triggers like tilt and revenge trading in real time, then places a coaching call to the trader within 5 seconds. Coaching, not financial advice.

**How does Discentra reduce trader churn for a prop firm?** It intervenes inside the 4-minute window between a trigger and the next trade. When the behavioural engine detects tilt, a loss streak, or an oversized position, the AI coach calls the trader and guides them back to their plan before they breach. Firms define the target reduction upfront and measure it across the 90-day pilot.

**What does Discentra cost for a prop firm?** Every engagement starts with a 90-day Pilot: a $4,500 build fee, $1,500 per month, and $4 per active trader for 50 to 150 traders. Firms that prove the ROI scale to the Standard tier at a $9,500 build fee, $3,500 per month, and $12 per active trader up to 500. Advanced and Enterprise tiers follow as you grow.

**Is Discentra financial advice?** No. Discentra is performance coaching, closer to a sports psychologist for traders. It never recommends trades, predicts prices, suggests position sizes, or times entries. Coaching, not financial advice.

**How does Discentra integrate with our platform?** Your platform sends trade events to Discentra over a REST API. No changes to your trading platform and no changes to your rules. Most firms are live within the 90-day pilot.

**How fast is the intervention call?** The behavioural engine evaluates each trade event in under 1 second. The trader's phone rings within 5 seconds of a trigger, inside the 4-minute window where discipline tends to collapse.

**What if a trader opts out?** Traders can opt out at any time, and consent is required before any call, SMS, or recording. In practice, traders who take a coaching call at the moment of tilt are more likely to pause and step back.

## Related links

- [Reduce trader churn: the behavioural layer most retention stacks miss](https://discentra.ai/use-cases/reduce-trader-churn)
- [What trader retention software actually is (and what it misses)](https://discentra.ai/trader-retention-software)
- [Prevent tilt inside the 4-minute window](https://discentra.ai/use-cases/prevent-tilt)
- [What 3,000 prop firm reviews reveal about churn](https://discentra.ai/blog/what-3000-reviews-reveal-about-prop-firm-churn)
- [The prop firm trader retention playbook](https://discentra.ai/blog/prop-firm-trader-retention-playbook)
- [Vs trading journals: why retrospective analysis misses the moment](https://discentra.ai/compare/trading-journals)
- [Get in touch](https://discentra.ai/get-in-touch)
- [See how it works](https://discentra.ai/how-it-works)
- [Calculate your churn cost](https://discentra.ai/calculator)

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