# Discentra: AI voice coaching for prop firms, brokers, and crypto exchanges

> ~75% of traders quit in 90 days. Discentra calls them before they do. AI voice coaching that reaches your traders within 5 seconds of tilt. Coaching, not financial advice.

## What Discentra is

Discentra is a B2B AI voice coaching platform for prop trading firms, brokers, and crypto exchanges. It detects behavioural triggers like tilt, revenge trading, and overleveraging in real time, then places an automated coaching call to the trader within seconds. Performance coaching, not financial advice.

The AI coaches. The trader decides.

## The retention problem

Tighter spreads. Didn't work. Loyalty programs. Didn't work. More education. Didn't work. The problem was never your platform. Nobody picks up the phone.

~75% of retail traders quit within 90 days. Acquisition costs run $200 to $2,000 per trader. The economics break before lifetime value compounds. The window between a behavioural trigger and a damaging trade is roughly 4 minutes. Nothing in the conventional retention stack operates inside that window.

## How the system works: Detect. Call. Coach.

Three steps between a trader tilting and getting the call that keeps them in the game.

| Step | Time | What happens |
|---|---|---|
| Detect | Under 100ms | Six behavioural triggers monitored in real time: tilt, revenge trading, overleveraging, loss streaks, position-size deviation, flow state. |
| Call | Under 5 seconds | AI coaching call placed automatically. Your trader's phone rings before the next bad trade. |
| Coach | 4 min average | Performance coaching matched to the moment. Four AI personas. Never financial advice. |

[See the full system](https://discentra.ai/how-it-works).

## What your trader hears

> "I noticed your trading pattern changed in the last 10 minutes. Five trades in quick succession after a loss. Let's talk about what's happening."

Not financial advice. Performance coaching, like a sports psychologist calling a player mid-game. The AI coaches. The trader decides.

## Built for the institutions losing traders

Three segments. One problem. Nobody picks up the phone.

- **Prop firms.** 93% fail before payout. None get a call. [Discentra for prop firms](https://discentra.ai/prop-firms).
- **Brokers.** Same churn slide every quarter. Nobody is solving it. [Discentra for brokers](https://discentra.ai/brokers).
- **Crypto exchanges.** One churned whale equals one lost quarterly budget. [Discentra for exchanges](https://discentra.ai/exchanges).

## Designed for FCA-regulated brokers, funded-account prop firms, and tier-2 crypto exchanges

> Institution after institution had the same blind spot. They spend thousands acquiring traders and nothing keeping them.

Deinde Alubankudi, Founder, Discentra. 30+ conversations across 3 market segments surfaced the same blind spot.

## Built for speed

| Metric | Value |
|---|---|
| Trigger to call | Under 5 seconds |
| Engine detection | Under 100 milliseconds |
| Behavioural triggers monitored | 6 |
| Segments served | 3 |

## Why now

Every high-stakes profession has real-time coaching. Except trading. A surgeon gets peer support mid-operation. A pilot has crew resource management on every flight. An athlete has a psychologist on the sideline. A trader tilting at 2am? Nobody. Until now.

## The science behind the call

Discentra is not a hunch. The behavioural patterns it intervenes on are documented in peer-reviewed research and regulatory data.

**The base rate is documented.**

> "74-89% of retail accounts typically lose money on their investments, with average losses per client ranging from €1,600 to €29,000."

ESMA, 27 March 2018. Most retail accounts lose money. Most accounts also leave.

**Tilt is not a metaphor.**

> "A trader's cortisol rises with both the variance of his trading results and the volatility of the market."

Coates and Herbert, *PNAS*, 22 April 2008. Cortisol elevates measurably during volatile sessions.

**Cambridge raised cortisol in volunteers to trader-floor levels. Risk-taking changed.**

> "Financial risk preferences shift, and do so substantially."

Kandasamy et al., *PNAS*, 4 March 2014. Discipline does not disappear. It gets neurologically overridden.

**Retention math is not soft.**

> "Increasing customer retention rates by 5% increases profits by 25% to 95%."

Reichheld, *Harvard Business Review*, 29 October 2014. Behavioural-churn reduction is the highest-return line item in the retention budget.

## Frequently asked questions

**How do we know it is working?** 90-day pilot with co-created success criteria. If the numbers do not move, the conversation is over.

**How long does integration take?** REST API integration. No changes to your trading platform. Most clients are live within the pilot period.

**Does this count as financial advice?** No. Performance coaching, like a sports psychologist for traders. We do not recommend trades, predict prices, or manage positions. Coaching, not financial advice.

**Where does our trader data go?** AES-256 encryption. DPA signed before any data transmits. GDPR erasure within 30 days.

**What if traders opt out?** They can, at any time. But traders receiving coaching calls at the moment of tilt are significantly more likely to pause and reflect.

**Can Discentra block trades?** No. Coaching, not control. The trader always decides.

## Sources

- Coates, J. M. and Herbert, J. (2008). *Endogenous steroids and financial risk taking on a London trading floor.* Proceedings of the National Academy of Sciences, 105(16), 6167-6172. [pnas.org/doi/abs/10.1073/pnas.0704025105](https://www.pnas.org/doi/abs/10.1073/pnas.0704025105)
- Kandasamy, N., Hardy, B., Page, L., Schaffner, M., Graggaber, J., Powlson, A. S., Fletcher, P. C., Gurnell, M. and Coates, J. (2014). *Cortisol shifts financial risk preferences.* Proceedings of the National Academy of Sciences, 111(9), 3608-3613. [pnas.org/doi/10.1073/pnas.1317908111](https://www.pnas.org/doi/10.1073/pnas.1317908111)
- ESMA (2018). *ESMA agrees to prohibit binary options and restrict CFDs to protect retail investors.* Press release, 27 March 2018. [esma.europa.eu](https://www.esma.europa.eu/press-news/esma-news/esma-agrees-prohibit-binary-options-and-restrict-cfds-protect-retail-investors)
- Reichheld, F. (2014). *The Value of Keeping the Right Customers.* Harvard Business Review, 29 October 2014. [hbr.org/2014/10/the-value-of-keeping-the-right-customers](https://hbr.org/2014/10/the-value-of-keeping-the-right-customers)

## Related links

- [How it works](https://discentra.ai/how-it-works)
- [Calculator: estimate your churn cost](https://discentra.ai/calculator)
- [Read the 3,000-review churn analysis](https://discentra.ai/churn-report)
- [Why traders quit](https://discentra.ai/why-traders-quit)
- [About Discentra](https://discentra.ai/about)
- [Get in touch](https://discentra.ai/get-in-touch)
- [Blog](https://discentra.ai/blog)
- [Glossary](https://discentra.ai/glossary)

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