# Crypto never closes. Who calls your VIPs at 3am?

> For Crypto Exchanges. Discentra is built to call the trader within 5 seconds of a behavioural trigger, at any hour, with no night shift to staff.

## Why do exchanges lose VIP traders?

~75% of retail traders quit within 90 days. A VIP may have stayed for years, and one volatile night can still end that.

**Overnight: who covers your VIPs?** Count the VIPs each of your account managers covers, and check who would see a six-figure loss at 3am before the next trade.

**Emotion in the support queue.** Read a week of your own support tickets and count the ones about a panic sell or a missed move rather than a platform fault. Those are coaching problems, not support problems.

**24/7 markets with no closing bell.** A bad session runs on until the trader stops, so a loss at 2am can be followed by another trade at 2:01.

## How does Discentra work for exchange VIPs?

Always-on coaching for always-on markets. Coaching, not financial advice.

**01. Monitor 24/7.** Discentra watches behavioural patterns around the clock. Crypto markets have no closing bell. Neither does the engine.

**02. Detect behavioural triggers.** The engine flags a loss followed by a larger trade in the same symbol within 60 seconds, five trades in 15 minutes, five losses in a row, and a trade above the size limit you set. The rules run at 3am the same as at 3pm.

**03. Outbound VIP call.** An AI coach calls the trader within 5 seconds of a trigger, before the next trade.

**04. Scale concierge.** One system covers the whole VIP base, so coverage does not depend on headcount or time zones.

## How should an exchange value Discentra?

A call at 3am does not depend on who is on shift.

**What one retained VIP is worth.** Take the lifetime value of your top VIPs and the number you lose after volatility events each quarter: that is the size of the problem. We build that model with your own numbers.

**NPS and support tickets.** A pilot can track both for coached VIPs, so any change shows up in your data.

**Coverage without headcount.** Set the per-trader price against what your account-manager coverage costs per VIP, overnight shifts included.

**Why a phone call.** A phone call reaches a trader who has closed the app or walked away from the screen. Your own trade events set it off, with no app open and no wearable needed.

## How much does Discentra cost for exchanges?

The first step we offer is a $2,000 Behavioural Diagnostic on your own data. Every deployment starts with a 90-day Pilot of 50 to 150 traders, and we suggest exchanges plan for the Advanced tier after it. Here is what each tier costs.

| Plan | Pilot | Advanced |
|---|---|---|
| Build fee | $4,500 | $17,500 |
| Payment schedule | 50% / 50% | 30% / 40% / 30% |
| Monthly retainer | $1,500/mo | $8,500/mo |
| Per active trader | $4/mo (up to 150) | $20/mo (1-1,000) · $18/mo (1,001-1,500) |
| Intervention calls | 6 per trader/mo | 10 per trader/mo |
| Scheduled coaching | None | 8 per trader/mo |
| SMS alerts | 15 per trader/mo | Unlimited |
| Minimum term | 90-day test + review | 12 months |

The Pilot runs 90 days, judged on a success test set out in a written plan before go-live. Its build fee is paid 50% when the statement of work is signed and 50% at go-live. Standard and Enterprise tiers are also available. Coaching, not financial advice.

## Compliance and data protection

Discentra coaches. It does not advise, block trades, or recommend positions. Designed for regulatory review.

| Field | Detail |
|---|---|
| ICO Registered | ZC108503 |
| UK GDPR | Assessed against it: DPIA and processing records complete |
| Coaching, not advice | No trade recommendations, no price predictions |
| AES-256-GCM | Our copy of each recording encrypted; 90-day default retention, set on the voice platform too when a client is onboarded |
| Consent required | Before any call, SMS, or recording |
| Crisis escalation | Automatic handoff to your designated contact |

## Frequently asked questions

**Is Discentra AI coaching software for crypto exchanges?** Yes. Discentra is a B2B AI voice coaching platform for crypto exchanges. It checks VIP trade events around the clock for behavioural triggers such as revenge trading and bursts of trades, then places a coaching call to the trader within 5 seconds. Coaching, not financial advice.

**How is Discentra designed to help exchanges keep VIPs?** It is built to call before the next trade, inside the window we design for: about 4 minutes between a trigger and that trade. When the engine flags a revenge trade, a burst of trades or a position above the size limit the exchange sets, the AI coach calls the trader and asks what their own plan says about this moment. The pilot's success test is set out in a written plan before go-live, and the results come from your own data.

**Does Discentra work around the clock for 24/7 crypto markets?** Yes. Crypto has no closing bell, so the engine checks trade events around the clock and can call at any hour the exchange allows, with no night shift to staff.

**Can Discentra scale to thousands of VIPs?** Yes. One system checks every enrolled VIP's trade events and calls within 5 seconds of a trigger, with no new account-manager hires.

**What does Discentra cost for an exchange?** The first step we offer is a Behavioural Diagnostic on a group of your own traders: $2,000, fixed, delivered as a written report and a call. It looks at how often the warning signs show up in that group, what those traders did next, and whether they left sooner. We agree the group and the time period with you first. Every deployment starts with a 90-day Pilot: a $4,500 build fee, $1,500 per month, and $4 per active trader for 50 to 150 traders. After the Pilot, we suggest exchanges plan for the Advanced tier ($17,500 build, $8,500 per month, $20 per active trader for 1 to 1,000, with scheduled coaching and unlimited SMS). Standard and Enterprise tiers are also available.

**Does Discentra give financial advice to exchange traders?** No. Discentra is performance coaching, closer to a sports psychologist for traders. It never recommends trades, predicts prices, suggests position sizes, or times entries. Coaching, not financial advice.

## Related links

- [Revenge trading after a liquidation cascade](https://discentra.ai/use-cases/reduce-revenge-trading)
- [VIP retention before a trader moves venue](https://discentra.ai/use-cases/retain-vip-traders)
- [Why retail traders quit](https://discentra.ai/why-traders-quit)
- [Five warning signs to track before traders quit](https://discentra.ai/blog/five-metrics-that-predict-churn)
- [AI voice coaching vs chatbots](https://discentra.ai/blog/ai-voice-coaching-vs-chatbots)
- [Get in touch](https://discentra.ai/get-in-touch)
- [See how it works](https://discentra.ai/how-it-works)
- [Calculate your churn cost](https://discentra.ai/calculator)

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This is a Markdown mirror of [https://discentra.ai/exchanges](https://discentra.ai/exchanges). Provided for LLM citation. © Discentra Ltd. Coaching, not financial advice.