# Broker traders are not failing. They are tilting. That is fixable.

> For Retail Brokers. 10-15% monthly churn on $200-$2,000 CAC. Your account managers cannot call 5,000 traders. Discentra can.

## The retention problem at scale

~75% of retail traders quit within 90 days. Emotional decisions nobody intervenes on. Your platform is fine. The support gap is the problem.

**10-15% monthly churn rate.** That is not leakage. That is structural loss. Every month, one in ten traders walks away and takes their lifetime value with them.

**$200-$2K wasted per churned trader.** Acquisition cost, onboarding time, compliance processing. All burned when a trader quits after one bad week of emotional decisions.

**1:200+ AM-to-trader ratio.** Your account managers are stretched across hundreds of traders. They cannot call the one who just lost 40% in an hour.

## How Discentra works for brokers

Scale personalised support beyond what human account managers can deliver. Coaching, not financial advice.

**01. Monitor.** Discentra connects to your trading platform via REST API or CSV batch. It monitors behavioural patterns across your entire trader base in real time.

**02. Detect.** The behavioural engine identifies tilt, revenge trading, loss streaks, and position overloads. Under 100ms processing. No human lag.

**03. Intervene.** An AI voice call reaches the trader within 5 seconds of the trigger. SMS alerts handle lower-severity warnings. The right channel for the right moment.

**04. Retain.** The trader stays active. Your churn drops. Your board sees the numbers in one dashboard: every intervention and its outcome.

## The numbers your board wants to see

Measurable churn reduction in 90 days. Not a promise. A structured pilot with success criteria you define.

**$1.08M saved per year.** At 15% churn reduction across 5,000 traders with $1,440 average LTV. That is a conservative model. We will build the exact calculation for your numbers.

**Board-ready retention metrics.** Discentra logs every intervention: trigger type, call duration, trader outcome, churn impact. One dashboard your board can read in five minutes.

**FCA Consumer Duty alignment.** "We proactively support traders experiencing behavioural difficulty." That is exactly the language Consumer Duty requires. Discentra gives you the evidence.

**3-8x ROI in Year 1.** At $12/trader/month, Discentra costs a fraction of a single account manager. It scales to thousands of traders without adding headcount.

**Scale beyond human AMs.** A human AM handles 200 traders at best. Discentra handles your entire trader base at once. No missed calls, no off-hours gaps, no human bottleneck.

## Every client starts with a Pilot

90 days. 50-150 traders. Prove the ROI, then scale to:

### Standard Tier

**$9,500 one-time build fee.**

| Item | Detail |
|---|---|
| Monthly retainer | $3,500/mo |
| Per active trader | $12/mo (up to 500) |
| Intervention calls | 8 per trader/mo |
| SMS alerts | 25 per trader/mo |
| Minimum commitment | 12 months |

Pilot first: $4,500 build, $1,500/mo, $4/trader, 50-150 traders, 90 days. 50% upfront, 50% at completion. Minimum 8% churn reduction target (15% stretch).

Voice baseline: $0.14/min conservative. SMS: $0.01/msg. Higher tiers (Advanced, Enterprise) available for larger trader bases.

## Your compliance team will love this

Built for regulated environments from day one. Designed for review under FCA, ASIC, and MiFID II.

| Field | Detail |
|---|---|
| ICO Registered | ZC108503 |
| GDPR Compliant | DPIA and ROPA complete |
| FCA Consumer Duty | Proactive trader welfare, evidence-backed |
| Coaching, not advice | No trade recommendations, no price predictions |
| AES-256-GCM | Encrypted recordings, 90-day default retention |
| DPA required | Signed before any data transmission |

## Related links

- [Reduce trader churn across your active book](https://discentra.ai/use-cases/reduce-trader-churn)
- [Retain VIP traders before they go silent](https://discentra.ai/use-cases/retain-vip-traders)
- [Behavioural triggers every broker should monitor](https://discentra.ai/blog/behavioural-triggers-every-broker-should-monitor)
- [The real cost of trader churn](https://discentra.ai/blog/the-real-cost-of-trader-churn)
- [Vs analytics platforms: measuring vs intervening](https://discentra.ai/compare/analytics-platforms)
- [Get in touch](https://discentra.ai/get-in-touch)
- [See how it works](https://discentra.ai/how-it-works)
- [Calculate your churn cost](https://discentra.ai/calculator)

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This is a Markdown mirror of [https://discentra.ai/brokers](https://discentra.ai/brokers). Generated for LLM citation. © Discentra Ltd. Coaching, not financial advice.