# When a trader tilts, Discentra calls them within 5 seconds.

> For Retail Brokers. On our estimates, 10-15% monthly churn on $200-$2,000 CAC. Your account managers cannot call 5,000 traders. Discentra is built to watch every trader enrolled in coaching and call them when a warning sign shows.

## Why do brokers lose retail traders?

~75% of retail traders quit within 90 days. Some leave after emotional decisions that nobody stepped in on: a gap in support, not in the platform.

**10-15% monthly churn (our working estimate).** At that rate, churn is structural, not leakage. Your own book holds the real figure: how many of the traders you signed last year are still trading?

**$200-$2K acquisition cost per trader (our working range).** Paid at sign-up, and lost if the trader leaves after one bad week.

**5 sec from trigger to a ringing phone.** Account managers cannot be on the line in the minutes after every large loss.

## How is Discentra built to reduce broker trader churn?

Reach more traders with coaching, without adding account managers. Coaching, not financial advice.

**01. Monitor.** Discentra connects to your trading platform via REST API or CSV batch. It checks trade events for behavioural patterns in real time over the API, or as each batch arrives.

**02. Detect.** The behavioural engine checks for tilt, revenge trading, loss streaks, and position overloads, each check designed to run in under 100ms. No human lag.

**03. Intervene.** An AI voice call rings the trader within 5 seconds of the trigger. SMS alerts handle lower-severity warnings, and the severity of the pattern decides which one fires.

**04. Record.** Every intervention is logged with its trigger and what the trader did next. A pilot is judged on whether fewer warning signs are followed by a new trade within 30 minutes, and more trading or deposits never count as success.

## How would you measure the return from Discentra?

A structured 90-day pilot, measured in your own data and judged on a success test set out in a written plan before go-live.

**A model built on your numbers.** We build the model from your own book: your churn, your trader numbers, your lifetime values. No figure until the inputs are yours.

**Board-ready retention metrics.** Discentra logs every intervention: the trigger, the call's length and what the trader did next. One dashboard your board can read in five minutes.

**Coaching your compliance team can review.** The call never recommends a trade, a position size or a deposit, and never promotes anything. Every intervention call is logged with the trigger that started it, so your compliance team can review what was said and why.

**Cost per trader.** On Standard, coaching costs $12 per trader per month, on top of the retainer and build fee shown below.

**Beyond account-manager hours.** Discentra checks every trade event your platform sends and calls enrolled traders within 5 seconds of a trigger, up to each tier's monthly call limit. No added headcount.

## How much does Discentra cost for brokers?

The first step we offer is a $2,000 Behavioural Diagnostic on your own data. Every deployment starts with a 90-day Pilot of 50 to 150 traders, then scales. Here is what each tier costs.

| Plan | Pilot | Standard |
|---|---|---|
| Build fee | $4,500 | $9,500 |
| Payment schedule | 50% / 50% | 30% / 40% / 30% |
| Monthly retainer | $1,500/mo | $3,500/mo |
| Per active trader | $4/mo (up to 150) | $12/mo (up to 500) |
| Intervention calls | 6 per trader/mo | 8 per trader/mo |
| SMS alerts | 15 per trader/mo | 25 per trader/mo |
| Minimum term | 90-day test + review | 12 months |

The Pilot runs 90 days, judged on a success test set out in a written plan before go-live. Its build fee is paid 50% when the statement of work is signed and 50% at go-live. Advanced and Enterprise tiers are available for larger coaching groups. Coaching, not financial advice.

## Compliance and data protection

Built for regulated environments from day one. Designed for review under FCA, ASIC, and MiFID II.

| Field | Detail |
|---|---|
| ICO Registered | ZC108503 |
| UK GDPR | Assessed against it: DPIA and processing records complete |
| Call records | Every intervention call logged with its trigger and outcome |
| Coaching, not advice | No trade recommendations, no price predictions |
| AES-256-GCM | Our copy of each recording encrypted, 90-day default retention |
| DPA required | Signed before any data transmission |

## Frequently asked questions

**Is Discentra AI coaching software for retail brokers?** Yes. Discentra is a B2B AI voice coaching platform for retail brokers. It watches for behavioural triggers like tilt and revenge trading in real time, then calls traders enrolled in coaching within 5 seconds of a trigger. Coaching, not financial advice.

**How is Discentra built to reduce broker trader churn?** It aims to reach the trader before the next trade, inside the 4-minute window we design for. When the behavioural engine confirms tilt or revenge trading, the AI coach calls the trader within 5 seconds and guides them back to their own plan. The pilot's success test is set out in a written plan before go-live, and the results come from your own data.

**Can Discentra scale beyond our account managers?** Yes. Discentra checks every trade event your platform sends for the traders enrolled in coaching, all at once, and calls them within 5 seconds of a trigger, without adding account managers.

**What does Discentra cost for a broker?** The first step we offer is a Behavioural Diagnostic on a group of your own clients: $2,000, fixed, delivered as a written report and a call. It looks at how often the warning signs show up in that group, what those clients did next, and whether they left sooner. We agree the group and the time period with you first. Every deployment starts with a 90-day Pilot: a $4,500 build fee, $1,500 per month, and $4 per active trader for 50 to 150 traders. After the Pilot, the Standard tier is a $9,500 build fee, $3,500 per month, and $12 per active trader up to 500. Advanced and Enterprise tiers follow for larger coaching groups.

**Does Discentra support FCA Consumer Duty?** Discentra does not claim to meet any regulatory duty on your behalf; whether it helps with yours is for your compliance team to judge. It gives them a record: every intervention logged with its trigger, timing and outcome, and a coaching call that never recommends a trade, a position size or a deposit. Coaching, not financial advice.

**Does Discentra give financial advice to a broker's traders?** No. Discentra is performance coaching, closer to a sports psychologist for traders. It never recommends trades, predicts prices, suggests position sizes, or times entries. Coaching, not financial advice.

## Related links

- [Reduce trader churn across your active book](https://discentra.ai/use-cases/reduce-trader-churn)
- [Which way does your retention tool push?](https://discentra.ai/blog/which-way-does-your-retention-tool-push)
- [Behavioural triggers every broker should monitor](https://discentra.ai/blog/behavioural-triggers-every-broker-should-monitor)
- [The real cost of trader churn](https://discentra.ai/blog/the-real-cost-of-trader-churn)
- [Vs analytics platforms: measuring vs intervening](https://discentra.ai/compare/analytics-platforms)
- [Get in touch](https://discentra.ai/get-in-touch)
- [See how it works](https://discentra.ai/how-it-works)
- [Calculate your churn cost](https://discentra.ai/calculator)

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