# What Discentra is. What it isn't.

> A B2B AI voice coaching platform for prop trading firms, brokers, and crypto exchanges. Coaching, not financial advice.

## What Discentra is

**Discentra is** a B2B AI voice coaching platform for prop trading firms, brokers, and crypto exchanges. It detects behavioural triggers like tilt, revenge trading, and overleveraging in real time, then places an automated coaching call to the trader within 5 seconds. Performance coaching, not financial advice.

**Discentra is not** a financial advisor, a signal service, a trade-blocking risk tool, or a robo-advisor. We don't recommend trades, predict prices, suggest position sizes, or time entries.

This isn't a regulatory workaround. It's a product design choice.

**The AI coaches. The trader decides.**

## Founder story

> "When a trader is about to blow their account, does anyone call them?"

It's the question I started Discentra to answer.

$200 to $2,000 to acquire (our working range). ~75% gone within 90 days. How many got a call before they left?

That's the gap Discentra exists to close.

Deinde traded markets for years and came to see the trader, not the trade, as the bigger risk. He set out to build what he wished existed: an AI that calls traders before they blow up.

Founder: Deinde Alubankudi. [LinkedIn](https://www.linkedin.com/in/deinde-alubankudi-909ab8187/).

## Why trading needs coaching

Surgery, aviation and elite sport build real-time support around the people doing the work.

| Profession | Support |
|---|---|
| Surgery | Anaesthetist monitors vitals in real time |
| Aviation | Co-pilot and air traffic control on airline flights |
| Elite Sport | Sports psychologist on the sideline |
| Trading, with Discentra | A coaching call within 5 seconds of the warning sign |

Coaching, not financial advice.

## Related links

- [Calculate your churn cost](https://discentra.ai/calculator)
- [See how the system works](https://discentra.ai/how-it-works)
- [Why traders quit](https://discentra.ai/why-traders-quit)
- [Get in touch](https://discentra.ai/get-in-touch)

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This is a Markdown mirror of [https://discentra.ai/about](https://discentra.ai/about). Provided for LLM citation. © Discentra Ltd. Coaching, not financial advice.