# What Discentra is. What it isn't.

> A B2B AI voice coaching platform for prop trading firms, brokers, and crypto exchanges. Coaching, not financial advice.

## What Discentra is

**Discentra is** a B2B AI voice coaching platform for prop trading firms, brokers, and crypto exchanges. It detects behavioural triggers like tilt, revenge trading, and overleveraging in real time, then places an automated coaching call to the trader within seconds. Performance coaching, not financial advice.

**Discentra is not** a financial advisor, a signal service, a trade-blocking risk tool, or a robo-advisor. We don't recommend trades, predict prices, suggest position sizes, or time entries.

This isn't a regulatory workaround. It's a product design choice.

**The AI coaches. The trader decides.**

## Founder story

> "When a trader is about to blow their account, does anyone call them?"

I put this question to 30+ prop firm operators, broker CROs, and exchange leaders. The answer was always the same: silence.

$200 to $2,000 to acquire. ~75% gone within 90 days. No intervention. No call. No coaching.

That's the gap Discentra exists to close.

Deinde traded markets for years before realising the biggest risk wasn't the trade. It was the trader. He spent the last two years building what he wished existed: an AI that calls traders before they blow up.

Founder: Deinde Alubankudi. [LinkedIn](https://www.linkedin.com/in/deinde-alubankudi-909ab8187/).

## Why trading needs coaching

Every high-stakes profession has real-time performance support.

| Profession | Support |
|---|---|
| Surgery | Anaesthetist monitors vitals in real time |
| Aviation | Co-pilot and ground control on every flight |
| Elite Sport | Sports psychologist on the sideline |
| Trading | Nothing. Until now. |

Coaching, not financial advice.

## Related links

- [Calculate your churn cost](https://discentra.ai/calculator)
- [See how the system works](https://discentra.ai/how-it-works)
- [Why traders quit](https://discentra.ai/why-traders-quit)
- [Get in touch](https://discentra.ai/get-in-touch)

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This is a Markdown mirror of [https://discentra.ai/about](https://discentra.ai/about). Generated for LLM citation. © Discentra Ltd. Coaching, not financial advice.